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MARKETING STRATEGY

How To Repurpose Old Blog Posts Into More Useful Content

A guest post by Natalie Greagor of Strategist Cafe

The value of a blog is very important as it impacts the lives of others. As a new or seasoned blogger, it is important to consistently keep an updated blog and an engaged audience. Some days are harder than others when it’s time to create new content. That’s why it’s important to have an effective content and blog strategy.

Over the past year, I’ve been able to blog a minimum of 100 blog posts due to this simple strategy: re-purposing my blog content.

Repurposing blog content means taking your most engaged posts and turning them into new pieces of useful content for your audience, plus new products and services that your audience wants and needs. Repurposing your blog content is the ultimate hack to creating more time and money for your business. There are 5 easy ways to transition your blog posts into viable resources that your audience can use today:

Turn them into paid products

Popular blog views help you understand what your audience likes to read and consume. The blog posts that get the highest page views should be repurposed into a product that will help you earn on autopilot.

You can either combine all of your popular blog posts into an e-book or an online course to help your audience apply your information more strategically. Or, you can convert each individual blog post into a practical priced product such as a workbook or guide.

Actionable step: Combine your top 5 to 10 blog posts. Elaborate on each topic, if there is more than one, to create a viable paid product to offer your audience. Or, create 3 to 5 paid products that you can create using the content from each post.

Turn them into opt-in incentives

Another way that you can repurpose your popular blog posts is to create an email opt-in incentive for each post. You can create a simple checklist or a small 10-page guide or workbook to give away for free in exchange for an email to build your email list. Simple opt-ins like these will attract leads so you can eventually turn them into paying customers.

Actionable step: If you have popular blog posts that gain a lot of comments, review all of your comments to find out what people had to say about your blog content for that particular blog post. Create a checklist or several checklists to complement your blog post for your audience to download in exchange for their email to build your email list.

Pro tip: You can promote the checklist(s) that you creates individually on social media by announcing their availability and collecting emails from your comments or inbox to also build your email list.

Turn them into fun quizzes

Use your most popular blog posts and turn it into a fun quiz with a tool like Qzzr. Ask your audience fun things related to your most popular blog posts and insert a quiz to collect leads. Or, create a quiz to send to your email to collect data from subscribers to understand more about their needs.

For example, one of my most popular blog posts is about earning passive income using Canva. I could repurpose the content in this blog post and create a quiz that asks my audience questions to determine which products are the best fit for them to create or earn from according to their lifestyle and business structure. Of course the title wouldn’t be that long, but the purpose of my quiz will be clear. As an added bonus, creating quizzes will help with research for your business.

Please note: This is an triple re-purpose strategy! It allows you to turn one blog post into a quiz and use that quiz to collect information, plus build your email list!

Actionable step: Use Qzzr to create a quiz for your audience to help you maintain high engagement while learning more about them at the same time.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Turn them into live stories

Video marketing works well for high engagement and conversion rates for online businesses. You can create 3 tips to help your audience accomplish or complete a task based off of your blog posts. You can also create Instagram story templates to describe the same 3 tips if you aren’t a camera person. Remember, people who know nothing about you or your brand will find you online, so sharing tips from your blog posts will help you convert new audience members into new blog subscribers, new fans of your brand, and more!

Actionable step: Take 3 tips from one of your most popular blogs and present them to your social media audience on Instagram or Facebook to build the like-know-trust factor.

Turn them into new blog posts

Turn your most popular blog posts into a new blog posts by scanning your blogs and choosing profound statements and key concepts to create new topics that teach, inform, entertain, or entice your audience.

Actionable step: Revisit your top 5 popular blog posts and choose key points from each post. Create a blog list archive so that you have ideas of new blog post topics to write in the future. It’s the perfect way to repurpose old blog content and create new content to serve your audience.

Never let old blog content go to waste. You can even repurpose old blog posts that don’t get any traction. Simply re-purpose and/or revamp your old blog posts by following these steps. There are a ton of re-purpose strategies for your blogs. It truly is the best strategy for consistency online. Before you go, here’s 10 more ways you can re-purpose your blog content to not only get the most out of your blog content, but to get your brand in front of new audiences.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Do you repurpose your blog posts? If so, how have you repurposed your blogs in the past?

ABOUT THE AUTHOR:

Natalie Greagor, creator at strategistcafe.com,  is a personal brand and online business strategist who teaches creative entrepreneurs how to build influence in their niche, grow their brand online, and get paid on autopilot.

Follow Natalie: Instagram | Twitter | Facebook | Pinterest

6 Ways to Develop Share-Worthy Content Ideas For Your Blog

6 ways to develop share-worthy content ideas for your blog - know exactly what to write about so your audience loves your blog content and shares your blog posts to increase your exposure and grow your blog reach.

One question I see all the time is “how do I get more blog readers?” and while that could have MANY possible answers, one of them is simply: write better blog posts. When I say better, I mean blog posts that posts that are actually HELPUL to people – not just, here’s what I did this weekend or here are some things I like. Even if people are interested in YOU, your blog posts should really help you relate to THEM. The more you create helpful, relatable content >> the more likely people will share it >> the more likely your blog posts will be discovered by new people >> the more your readership can grow.

Six ways to develop share-worthy content ideas

So what makes blog posts “share-worthy” anyway? Obviously the content has to be relevant to your audience (because if you’re audience is interested in organic beauty and you blog about pizza, that’s just confusing) but more than that, you want people to be able to walk away having learned something from your post. So rather than sharing just for the sake of sharing, share something because you want to teach a lesson / inspire action / build a connection / or provide REAL value to your audience in some way.

Expand on popular post topics

The first place I start when it comes to content planning is my existing content. Know what topics and types of posts your audience is responding to – and do more of what works and less of what doesn’t – I’ve probably typed those exact words 100+ times on my blog, because it’s something I really believe in. When I do my quarterly content planning, I look back at my blog analytics (I use google analytics but I know WordPress / Squarespace also have built in analytics with stats on your top posts) to determine which topics have been most popular. From there, I think about how I can expand on those popular posts to give more audience even more information about the given topics.

For example, this post on 10 ways to grow your Instagram (how I grew from 0 – 15,000 followers without spending any money) was my most popular post in 2015, so I wrote a follow up post on how to double your Instagram following (how I grew from 15,000 to 30,000 followers in 2 months).

Take action: Think about how you can expand on a particular topic by giving an update, teaching the next step, or sharing even more knowledge about whatever it is your audience is interested in!

Create a tutorial

Some of the best blog posts are blog posts that actually teach you how to do something! Think about how many times you’ve googled “how to ______” when you didn’t know how to do something. I do it all the time. Everything from “how to customize ConvertKit emails” to “how to fishtail braid” to “how to teach your dog to rollover” – I’ve got the emails and braids figured out, but we’re still working on rollover…

The more specific and actionable your tutorial is – the more helpful it will be – so take things step by step and share images / screenshots / videos whenever they are helpful!

Take action: Think about all of the things you know how to do (in relation to your industry + target audience) – you may have learned things because of your education or your experience (or both!), but I guarantee there are things that you know how to do that other people want to learn! Even if there are other tutorials online, no one has your exact point of view – so don’t be afraid to share your knowledge!

I guarantee there are things you know how to do that other people want to learn!

Frequently Asked Questions

You probably get asked questions from your customers / clients / followers / subscribers / etc. – and how many times have you typed out the same responses? Blog posts can be an easy way to respond to frequently asked questions in a more in depth way. You might get questions in your comments, via emails, on social media, or in other forms of your community – this is an easy way to come up with content ideas that you KNOW your audience wants to know more about because they are already asking you for it!

For example, one of the questions I get most frequently regarding my stock photos is “how can I use these for my business / blog?” While I have a broad explanation on my FAQ page, I also link to a blog post on 10 ways to use styled stock photos that goes into more specific detail with a number of different examples.

Take action: If you’re not already keeping a running list of frequently asked questions, start now! And if no one is asking you any questions then either 1) you should probably be engaging more with your audience so they feel more comfortable interacting with you or 2) you need to increase your visibility + reach more people!

Survey your audience

Most people aren’t going to tell you what they want – until you ask them. That’s why periodically surveying your audience can be eye-opening in terms of learning more about what your audience actually wants learn more about. I recommend asking your audience a combination of multiple choice and open-ended questions – multiple choice makes it easy for them, and open-ended questions give them the opportunity to tell you in their own words exactly what they want / what they struggle with / what they have questions about / etc.

For example, last year I surveyed a particular segment of my email list who had indicated they were interested in learning more about Instagram but hadn’t enrolled in any of my Instagram courses. At the time, I thought most people were just interested in growing their following, but my survey results revealed that a large segment of that list was actually struggling with figuring out what to even post on Instagram! After learning this, I not only published a blog post on Instagram content planning, but also created a free 14 day Instagram content challenge! 

Most people aren’t going to tell you what they want until you ask them. So ask them.

Take action: You should be surveying your audience at least once a year to learn more about them + their needs. I use Typeform for my surveys but you could also use other free tools like Google forms or Survey Monkey.

Search Pinterest

Pinterest is my favorite search engine for developing new content ideas because you can not only find popular content and also easily see how often it’s being shared. On Pinterest you can search for key words related to your business and see what other people are searching for as well as pinning in relation to those key words. Not only can you find relevant pins, you’ll see how many times pins have been repinned as well as relevant board that may have other topics related to your key words.

For example, if you sell fashion jewelry, you might search “statement necklace” and you’ll see other people are searching for “statement necklace outfit” and “statement necklace how to wear” which tells you that people are looking for content to help them visualize how to wear statement necklaces. From there you might create a blog post on how to style statement necklaces for special occasions or how to wear statement necklaces at work (or wherever your target audience might wear statement necklaces).

Take action: Think about key words related to your business and search for a few different phrases on Pinterest to see what other people are searching for as well as what types of relevant content are being pinned. Take note of potential blog post ideas and when you write the posts, make sure you are sharing them on Pinterest!

Search Facebook groups

Another place to find blog post ideas is within relevant Facebook groups. This strategy can be extremely helpful if you run your own Facebook group, but even if you don’t have your own community, you can take advantage of other relevant groups to see what types of questions people are asking related to your business.

For example, if you are a graphic designer who specializes in the wedding industry you might search within Facebook groups for wedding industry professionals to see what types of questions people are having relating to design / branding / etc. Even if questions in the group aren’t directly related to certain “key words”, you may find that there are relevant questions or discussions that could be tied to your expertise. In this case, you may find wedding professionals asking for help in getting new clients so you might write a blog post on how intentional design can help wedding professionals attract new clients.

Take action: If you’re not already a member of relevant Facebook groups, find 2-3 groups filled with members who might be your ideal clients / customers and search for key words related to your business in the group discussions. If you’re not getting results that are helpful, try scrolling through the group for a bit to see the types of questions being asked and determine if they could relate to your business.

So those are six ways to develop share-worthy content ideas for your blog (or any other form of regular content you are creating). From my experience, even using 2-3 of these strategies can help me come up with enough content ideas for an entire quarter (or more!), so if you’re struggling to figure out what to share on your blog / vlog / or other content channels, give these a try and let me know what you think!

Need help planning your blog content? Download my free blog content planner below!

 

 

5 Reasons Your Marketing Isn’t Working

5 reasons your marketing isn't working (and how to fix them) - if you're feeling overwhelmed with marketing your business but aren't seeing results, here are 5 reasons your marketing might be failing you.

A lot of business of owners “hate” marketing, but if you want customers / clients who are not your mom – it’s pretty much required. While marketing isn’t exactly rocket science, it’s more than just pretty pictures and strategically placed fonts – it’s how you communicate your value and build relationships with potential buyers. There’s not a single “right” way to go about your marketing, but there are a few things you should definitely avoid!

5 REASONS YOUR MARKETING ISN’T WORKING

1) You don’t have a target audience

Marketing to “anyone with money” is not a thing. I’ve shared my thoughts on defining your target audience before, but I promise you – having a target audience will help you tremendously when it comes to your branding, your marketing strategy, your copy, and the products / services you offer. If you’re trying to appeal to everyone, you’re probably appealing to no one – so the more specific you can be in terms of who your product/service is for, the better!

Marketing without a target audience is really just putting stuff out into the world and hoping someone will buy it. I’m pretty sure that NO ONE would agree that’s the best marketing strategy – or is that even a strategy at all???

FIX THIS: Define your target audience. Figure out what makes them tick. Figure out where they hang out online – What social media platforms are they active on? What communities do they belong to? What blogs do they read? What problems do they have? If you’re just getting started, there’s a handy worksheet to help you define your target audience linked in this post!

MARKETING WITHOUT A TARGET AUDIENCE IS REALLY JUST PUTTING STUFF OUT INTO THE WORLD AND HOPING SOMEONE WILL BUY IT.

CLICK TO TWEET

2) You don’t have a strategic plan

You can spend hours and hours on “marketing” but if you don’t have a strategic plan, you could be wasting a ton of precious time! You can’t just post whatever you feel like on social media or spend hours taking pretty flatlays or writing blog posts or creating free downloads without a goal in mind. Your marketing actions should always have a purpose, and you should be leading your customers down an intentional path.

FIX THIS: Think about your client / customer journey – for example, most of my clients find me on social media. Either they come across my Instagram and click through to an opt-in form or they come across a pin that leads to one of my blog posts. From there, most people read a blog post or two and then may opt-in to my email list via a content upgrade or some other free offer. Once people are on my email list, they get a series of emails (depending on how they opted in) and eventually get pitched my paid products / services.

I find it easier to work backwards from your end goal (whatever you are selling) and reverse engineer your content paths. Mapping out a strategic plan will not only help you figure out what content you need to create and share, but it will also keep you on track to actually accomplish your goals.

3) You plan but don’t take action

What’s worse than not having a strategic plan? Actually taking time to make a plan and then not taking action. You can research and strategize and plan for months, but if you don’t take action – you fail before you even get started. It’s easy to get caught up in doing everything “just right” – trust me, as a recovering perfectionist (and former financial planner), I’ve spent wayyyyy too much time on “perfecting” plans – but in reality there’s no such thing as a perfect plan. 

FACT: Some things will not go as planned. FACT: You need to learn to adapt. FACT: It will all be ok.

FIX THIS: Set aside time each week specifically for marketing activities. Put it on your calendar. Find an accountability buddy. Do whatever you need to do to make sure you’re dedicating time to taking ACTION rather than just making to-do lists. If taking action is holding you back, I recommend setting specific goals to help move the needle forward – for example, instead of putting “do guest blog posts” on your to-do list, set a goal to pitch 5 different websites with specific guest blog post ideas. Instead of scrolling through Instagram and liking pretty photos, set a goal to connect with 10 potential clients and actively engage with their content leaving meaningful (not spammy!) comments.

MARKETING ISN’T SOMETHING YOU CAN DO FOR A HOT MINUTE UNTIL YOU GET BUSY + FORGET ABOUT IT.

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4) You aren’t consistent

For 99.9999% of people, success doesn’t happen overnight. If you’re not showing up consistently to connect with your audience, to build brand awareness, and to promote your products / services – then you’re doing yourself and your business a disservice. Consistency breeds credibility. Marketing isn’t something that you can do for a hot minute until you get busy and forget about it. Only a fraction of your audience is seeing your social media posts or reading your blog posts or opening your emails – so if you’re not being consistent, you’re not maximizing your reach.

FIX THIS: Scheduling + automation are your BFFs. When it comes to social media marketing, I definitely recommend scheduling your posts in advance. Create an editorial calendar for your blog/vlog/etc. and post as frequently as you can be consistent – quality above quantity, always. Here’s a helpful post to help you plan out your blog content! You should also have a regular schedule for email marketing and if possible, using automation can help save a ton of time and ensure that you’re communicating consistently (here are a few ways I use email automation)!

5) You aren’t paying attention to your analytics 

If you “know” me at all, you should have seen this one coming (I’m an analytics NERD) – the only way to really know if you marketing is “working” is to track your results. 

FIX THIS: Use the available tools to track your marketing activities each social media platform or scheduler has it’s own analytics, you should set up google analytics for your website / blog, and your email marketing service probably has it’s own built in analytics as well. And for your analytics to be relevant, you need to establish specific goals – so for example, if one of your goals is to use Pinterest to drive more traffic to your website, then you should be tracking your referral traffic from Pinterest and identifying which pins / boards / etc. are driving the most traffic to your website so you can do more of what works and less of what doesn’t. 

Plan your content in advance

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