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5 Reasons I Didn’t Read Your Blog Post (And How To Fix Them Right Now)!

You're dedicating time to blogging but you need to get people to actually read your blog. These are 5 reasons people aren't reading your blog posts, and what you can do about them. Click through if you're blog posts aren't converting into subscribers or you want higher quality blog traffic!

You worked hard to make your blog beautiful and put together a blog post PACKED with value… so why aren’t more people reading it? The blog world is so saturated that sometimes even getting your blog in front of the right people (or any people) can be a challenge – but once, you do, there are still a number of reasons that prevent people from actually reading your blog posts or scrolling all the way down to see that content upgrade you spent so much time putting together. So here are 5 reasons I didn’t read your blog post and (+ how you can fix them), because if you’re taking the time to create valuable content, you want people to actually read it, right?!

5 REASONS I DIDN’T READ YOUR BLOG POST

Your Blog Post Title Didn’t Sound Interesting

If your headline doesn’t immediately catch my attention, I have no reason to click through to read your blog post. According to Copyblogger, on average 8 out of 10 people will read your headline, but only 2 out of 10 will go on to read your blog post.  When you craft your blog post titles, are you keeping your target audience in mind? Your blog post titles should tell them what they are going to get out of reading your post. Are they going to learn something? Be inspired?

Solution: You have the opportunity to be better than average by taking the time to craft blog post titles that are 1) Urgent 2) Unique 3) Useful and 4) Ultra-Specific. For example, the title for this blog post, “5 Reasons I Didn’t Read Your Blog Post (And How To Fix Them Right Now)!” can be broken down into: 5 reasons [number is ultra-specific] that I didn’t read your blog post [post is uniquely targeted to bloggers] And How To Fix Them [how this post is useful] Right Now [creates sense of urgency]. #practicewhatyoupreach

Your Pop-Up Got In The Way

If I click through to your blog post and something pops up right away, it better be an offer for something really irresistible. Many people are anti-pop-up all together, but I don’t mind them when used appropriately. Give people some time to actually READ your content before you assault them with a pop-up asking them to subscribe. And please don’t just ask them to subscribe to your newsletter – no one needs another newsletter in their inbox – make sure you’re clear on what they’re really getting out of that newsletter (tips? promotions? pictures of cute puppies?) or even better, use your pop-up to offer a freebie (checklist, ebook, email course, etc.) that’s actually super helpful.

It’s also important to take a look at what your popup looks like on mobile devices – often pop ups can seem unobtrusive on large screens but completely take over on mobile!

Solution: Plugins like SumoMe and Ninja Popups allow custom settings so you can activate popups only when a user has scrolled 3/4 down the page or when they are navigating to leave your site (exit intent popups). SumoMe also allows you to create forms that slide up from the corner that are much “friendlier” popups since they don’t get in the way of people reading your content!

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Your Posts Contain Long Paragraphs of Plain Text

Save the novels for Kindle. The best blog posts are easily digestible, and that means breaking up large chunks of text into smaller bites. If your posts are just large paragraphs of text, it’s hard to quickly determine what’s important. And there’s SO much content out there, that if it’s not easy for me to consume yours, I’m going to move on. #sorrynotsorry Research has shown that the average reader is only reading about 20% of your post anyway – so make sure that you’re calling attention to the 20% that you really want them to see.

Solution: Break up longer paragraphs into shorter blocks of text. Utilize formatting options like headings, bold text, italics, quotes, etc. They’re there for a reason!

You Aren’t Using Eye-Catching Graphics

Speaking of breaking things up – using eye-catching graphics is a great way to do this. It’s 2016 y’all, there’s no excuse for bad visuals – but I still see them all the time. According to LifeLearn, when people hear information, they’re likely to remember only 10% of it 3 days later. But when a relevant image is paired with the same information, people retained 65% of the information 3 days later. Do you want people to remember you? Then always include visuals.

Solution: At a minimum you should include a branded post graphic that includes the title of the post + bonus points if it’s a longer/taller “pinable” image. If your post calls for more visuals – make sure you’re using them. For example, if you’re sharing a tutorial, include step by step images (or a video). If you’re sharing a lot of information, think about how you can translate it into an infographic. You don’t have to be a Photoshop / Illustrator expert to create great visuals (though they can definitely come in handy) – free programs like Canva make it really easy for anyone to create eye-catching graphics!

If you struggle with taking photos for your blog, there are always stock photos – you can easily find them on Etsy or Creative Market, or join the Styled Stock Society for stock photos that are just $10/month (or less)!

I Didn’t Know Your Blog Post Exists

Finally, it’s obviously hard to read your blog post if I don’t know it exists. If you’re not consistently sharing your content, it’s kind of hard for people to find it when there’s SO MUCH STUFF on the Internet. Sure it’s nice to have Bloglovin or Feedly subscribers, but do you know how many times I’ve clicked “mark all as read” this year? (I have no idea to be honest, but its more definitely more than 5) I’ve worked with some clients who’ve said they want more traffic from Instagram – yet they never tell their Instagram followers about their new blog posts. I’ve blown people’s minds when I tell them that I pin and repin and repin and repin and repin and repin and repin and repin and repin and repin the same blog posts and continue to get new traffic to them over and over again. Remember, build it and they will come is not a thingIf you want people to find your blog posts, you need to share them. And keep sharing them.

Solution: Every time I publish a new blog post, it automatically gets shared to any blog subscribers on Bloglovin, feedly, or by email. It’s automatically shared via Twitter + then added to my Edgar library to be shared over and over again on Twitter and Facebook. It’s pinned to my blog post Pinterest board, to any relevant topic boards, and to 10+ group boards (and then automatically set to be shared over and over again using BoardBooster‘s looping feature). It’s shared in relevant Facebook groups + on Instagram a couple of times. It’s mentioned in my email newsletter + it’s shared in the Pretty Profit Society. And if you click any of those pink buttons on the left of your screen (or the bottom if you’re on mobile), you can share this post with your audience too! The point = share, and keep sharing. 

WHAT MAKES YOU WANT TO READ A BLOG POST?

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5 Ways To Save Time On Social Media

Social media can be a time suck, but if you're a blogger or online business owner, these 5 tips can help you save time and focus on other aspects of your business!

I have too much time to spend on social media – said no one ever.

It’s sooo easy to waste time on social media. There’s always new content. There are always new people to find + engage with. There’s always a “hot” new social network. But if you’re using social media for your business, you’ll be better off if you can ignore the noise, focus on the platforms that work for you, and be consistent. So let’s talk about a few ways to save time on social media.

5 WAYS TO SAVE TIME ON SOCIAL MEDIA

If you find that social media is taking up too much of your time – time that you could be spending doing other things for your business (or ya know, sleeping), here are a few of my best tips for saving time on social media.

Use a scheduling tool

I was talking to someone recently about scheduling social media and they mentioned they still manually posted each day which was honestly MIND BLOWING to me. Because I’ve been in the blogging / online marketing world for so long, I just assumed that everyone schedules at least some of their social content – but for a lot of new bloggers / business owners, that’s probably not the case! I wrote about scheduling social media in this post including sharing my favorite scheduling platforms (if you’re too lazy to click over, I use SmarterQueue, Planoly, Tailwind, and Boardbooster and recommend them all, so yes those are affiliate links).

Scheduling posts in advance will help you save time on social media – so you don’t have to worry about posting throughout the day or when you’re tired and don’t feel like it or when you’re actually busy doing work (or sleeping, obviously).

Batch your tasks

Even if you’re planning and scheduling in advance, creating and/or curating social media content takes time! It’s much more efficient to do certain tasks in batches rather than try to do a lot of different things all at once. So think about all of the repetitive tasks that go into your social media workflow and carve out time to do specific tasks – for example, I take most of my Instagram photos 1 day a month so I always have a photo ready to go. For my Facebook group, I’m creating the graphics for daily prompts at the beginning of each week so I can schedule them out ahead of time (on that note, making templates for any repetitive tasks can also save a ton of time)!

Organize your curated content

If you’re doing social media right, you are probably sharing a lot of other people’s content in addition to your own, right? (Please say yes, or change your ways ASAP!) But finding content that’s share-worthy + actually sharing it + crediting the original source takes some time – especially if you’re like me and tweet 10+ times a day and pin 70+ times a day.

My awesome VA wrote this helpful post on how to use Pocket to help you curate + share content, but here are a few more ways you can get more organized so you’re never scrambling to find something to share!

  • Subscribe to your favorite blogs using a reader like Bloglovin and when you come across posts you love you can “save” them to a folder within Bloglovin’ so you can easily find them when you are ready to schedule or share.
  • Use Buffer’s RSS feed tool to link up some of your favorite websites and you can easily buffer content from them directly within the Buffer app or scheduling tool!
  • Set up a private Twitter list + add anyone who creates or shares similar content so when you need to find new posts to share you will already have a curated selection with direct links to the original source

Recycle Content

This one really saved me time when I realized how much it makes sense. When you write a really thorough blog post – something like 10 Ways to Grow Your Instagram – there is A LOT of valuable information in that post, but I haven’t just shared it here. I’ve shared bits and pieces of it on Instagram, Twitter, Facebook, and Periscope. I’ve repurposed parts of it into a 12 page guide. I’ve recycled some of it into a free ecourse. And I’m sure I’ve written emails that cover some of the same information as well. It almost feels like cheating… but it’s not. Just because you share something in one place, does not mean you can’t share it in other places. And just because you share something once doesn’t mean you can’t go back and share it again! Most people in your audience only see a tiny fraction of what you share – so it can’t hurt to share, share, and share some more. Here are a few easy ways to do that:

  • Use the looping feature on BoardBooster to re-pin old posts. I loop 30 pins/day which saves SO MUCH TIME for just $10/month!
  • If you’re on WordPress, you can use the Revive Old Post plugin to automatically tweet to share links to your old posts (or only certain categories of posts!) on whatever schedule you set – there are both free + paid versions.
  • If you have a little more money to invest in your business, SmarterQueue can save you a ton of time.

Use Stock Photos 

If you think everyone has the time or resources to take perfectly styled photos for their blog post graphics or social media posts, you’re wrong! Many people use stock photos because they are an easy way to ensure you have high quality visuals wherever you have a brand presence. There are a ton of different places to find stock photos – both free and paid – but you may have to search a bit to find ones that really fit with your brand. Don’t forget – if you’re not using your own photos, remember to credit when credit is due. Here’s a great roundup of 20 places to get free, feminine stock photos (and don’t forget you can grab some from me right HERE).

Do yourself a favor and streamline your social media while saving time with some (or all) of these tips!

What strategies do you use to save time on social media?

Instagram business myths that you need to stop believing!

Instagram myths that you need to stop believing. Instagram isn't just for product-base businesses or fashion bloggers. If you think you can't use Instagram for your business, read this post!

I’ve heard a lot of different “excuses” for why people think Instagram isn’t a good platform to market their business and some of them drive me insane because I KNOW they’re just not true. Over the past few years I’ve used Instagram for a number of different businesses and blogs, so there’s definitely not ONE right way to use it. I really do think that MOST online business owners should be using it to connect with potential customers because it’s a platform that allows you to build relationships in a way that’s unlike any other platform.

SO HERE ARE A FEW INSTAGRAM MYTHS I’VE HEARD MORE THAN ONCE…

and why I think you should stop believing them now!

My customers aren’t on Instagram

There are over 800 million people on Instagram so chances are, your customers are already there. Years ago most Instagram users were on the younger side, but now only about half of those are under 35 – so really everyone (and their mom) is on Instagram now! BUT – your customers aren’t necessarily looking for YOU on Instagram, so you may need to do a little homework to find them.

TAKE ACTION: Do your research. If you don’t know who your target audience is, you’re going to have a hard time with social media marketing across the board. Think about what other accounts they might follow (Who inspires them? What blogs do they read? Who are your competitors?) and the hashtags that are relevant to them (not just the ones that describe your business).

I need a lot of followers to make money on Instagram

While growing your following is important if you want to expand your reach, followers aren’t everything! Rather than focus on just getting a lot of followers, I always advise my clients to focus on getting targeted followers who are actually engaged with your content. At the end of the day would you rather have 20,000 followers who never want to buy from you or 2,000 followers who are loyal customers? Followers are often a vanity number (and unfortunately it’s easy to buy followers these days – ugh!), but you definitely don’t need a ton of followers to make money on Instagram. One of my clients booked 3 clients from a single Instagram post – and she only had 200 followers at the time!

TAKE ACTION: Focus on engagement + building community. You don’t need to follow a ton of accounts and hope that they follow you back. “Introduce” yourself to 10 new accounts every single day by liking and leaving genuine comments on their photos. Don’t forget to respond to comments, and make sure your profile clearly states who you are / what you do / how people can buy from you or hire you.

Instagram is only for product-based businesses

No ma’am. I’ve sold $10 statement necklaces, $100 digital products, and $1,000 consulting packages all via Instagram (not to mention my dog charges hundreds of dollars PER POST as a social media influencer), so I’ve personally sold a range of things via Instagram. But don’t just take my word for it – my clients have sold $30 home accessories, $200 organic skincare products, $1,000 photography sessions, and $2,000 coaching packages. So Instagram is definitely NOT just for product-based businesses! If you have a digital product / service based business you can share photos of mockups, examples of your work, behind the scenes photos of your business or office, or other lifestyle photos that are still on brand.

TAKE ACTION: Make sure you’re telling people what you offer and how they can get it. Even if you have your business information in your bio, you need to remind people in the captions of your photos what you do or what you sell from time to time. And if you’re actively seeking clients or customers, make sure you are also telling them how they can hire you or where they can find your products! For example, if you’re a graphic designer you might post photos of your design work on Instagram and then tell people that they can click the link in your profile to find out more about your design services. Don’t just assume your followers know who you are and what you do!

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You need professional photography to stand out on Instagram

This is definitely not true!  Most Instagram users are not professional photographers (and can’t afford to pay someone to take photos for them) – but that doesn’t mean you can’t stand out on Instagram! You can take amazing photos with just an iPhone (see some amazing examples right here), and some people use (on brand) stock photos or just repost other people’s photos (with proper credit of course). Instagram is a visual platform so the quality of your images / videos does matter, but that doesn’t mean you need to be a pro!

TAKE ACTION: Save time by batching your photos once a week or once a month. If you’re taking your own photos and want them to look consistent, it’s much easier to do that if you take them all at one time! Plan out a few weeks in advance if possible so you can prepare your content and always know exactly what to post. If you have the budget to outsource content creation, make your life easier, then make your life easier (PS I can help with that)!

Instagram won’t drive traffic to my website

One of Instagram’s “flaws” is that you’re only allowed the one clickable link in your profile (unless you’re running ads), but this “flaw” is also one of the things that keeps Instagram from being super spammy! Here’s the thing, if you want people to click on the link in your profile you need to give them a reason to do it – don’t just assume that because you link to your website or blog people will decide to click through on their own. Most people who are scrolling through Instagram aren’t looking for a reason to LEAVE Instagram, so driving traffic to your website requires a little strategy – but it’s really not that hard!

TAKE ACTION: Make sure you have a clear call to action in your bio telling people WHY they should click on the link in your profile. Bonus points if your CTA leads them to sign up to get something valuable for free!

I don’t have a lot of time to spend on using Instagram for my business 

I’m not going to lie, Instagram is not going to work for you if you don’t put in some work – BUT, unlike Twitter or Pinterest where you need to be constantly posting throughout the day, you can post just 1-3 times per day on Instagram and get great results! Unfortunately (or fortunately really), you can’t just post a photo every day and expect to bring in the $$$. You need a strategy and you need to be consistent (as with most things in business)!

TAKE ACTION: Plan your content in advance and schedule it out. If you take my advice above and take your photos in advance, you can also pre-write your captions and schedule your posts using Hootsuite, Later, or (my current fave) Planoly. Do a little work up front and you can save a ton of time when it come to creating your content – then you can just focus on engaging + building community for a few minutes each day!

Did you believe any of these myths? Are there any other reasons why you think Instagram can’t work for you?!

Not sure what you should be posting on Instagram?

Download my sample Instagram content calendar for 30 days of Instagram prompts for your online business!

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