If you sell your products online, having high quality product photos is incredibly important. It's the only way to convey the quality of your products because customers can't actually touch or feel them before they make their purchase. The quality of your product photos directly affects the perceived quality of your products… so if you have low quality images, chances are people think your products are low quality as well!
When it comes to marketing your products on Instagram, just because someone sees your product photos doesn't mean they'll take the action to click through and buy it. In fact the most of the time / most of the people won't. Ever. #truth
That's why it's SO important to have visually compelling images on Instagram in order to attract potential buyers to STOP and take a look instead of scrolling by. DIYing your product photography? Here are a few tips will help you capture better product photos for Instagram.
Lighting is Everything
Whether you’re using your iPhone or a DSLR camera, lighting is the most important thing when it comes to your product photos. I generally prefer using natural light when possible, but natural light can be a bit tricky since it isn’t something you always have control over. Start by finding the best natural light in your space. When you’re at home or in an office, the best natural is usually by the window or door. If you don't have natural light in your space, you might need to go outside.
Pay attention to how the light changes throughout the day. You might want to avoid direct sunlight because it can create harsh shadows. If you don't have access to natural light, you can obviously use studio lighting. There are a range of lighting options from basic and cheap to super professional (this is a great set for less than $200).
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For easy and affordable white backgrounds, you can buy foam boards at a craft store or Amazon. These are a great hack for flat lays when you don't have a white table or desk (and they are super cheap)! If you need a seamless background for any sort of vertical product shots where you don’t want to see the wall in the background, seamless photo backdrop paper is the best option. You can find a range of sizes and color options to fit your brand but if you really want your products to stand out I recommend using a neutral white or gray background for basic product photos. Savage Paper is the seamless backdrop paper that I use (it's nice and thick!) and it comes in a ton of different colors and sizes to fit your space.
Styled and Lifestyle Combinations
One thing that gets a little confusing for people is the difference between styled and lifestyle images. Styled photos are products photos that you plan with intentionally placed props in order to highlight or “accessorize” your main product. This is what you might think of when you see food photography or desktop photos where things look almost too perfect. Lifestyle photos are photos that look more like they are taken of things happening naturally in everyday life. These might show your product actually being used by a person the way it would on a daily basis.
Having a combination of the two types of photos can be ideal for product based businesses. Lifestyle photos can be more relatable for your audience because when people see other people using / wearing products, they can envision the product in their own lives. On the other hand, styled photos can be a more focused and clean way of showcasing a product so that the focus is really on the product’s features. You may notice that your audience responds better to certain types of photos in comparison to others so pay attention to which photos get higher engagement as well as which ones drive more sales!
Having a set of photography tools you use on a regular basis will streamline your product photography. Using consistent lighting, consistent editing, and consistent colors, and consistent props will help you create a consistent style that makes your brand more memorable. Consistency breeds credibility.
You want all of your product photos to have a cohesive look, and using consistent colors and props is an easy way to visually tie things together. I recommend having a “prop box” on hand with small items you can use to style with your products. I have an overflowing closet full of props for my various clients and customers, but even if you start with a few items that you use on a consistent basis, that will help to create a more consistent look to your images!
Are you ready to up-level your own product photos?