A guest post by Natalie Greagor of Strategist Cafe
The value of a blog is very important as it impacts the lives of others. As a new or seasoned blogger, it is important to consistently keep an updated blog and an engaged audience. Some days are harder than others when it’s time to create new content. That’s why it’s important to have an effective content and blog strategy.
Over the past year, I’ve been able to blog a minimum of 100 blog posts due to this simple strategy: re-purposing my blog content.
Repurposing blog content means taking your most engaged posts and turning them into new pieces of useful content for your audience, plus new products and services that your audience wants and needs. Repurposing your blog content is the ultimate hack to creating more time and money for your business. There are 5 easy ways to transition your blog posts into viable resources that your audience can use today:
Turn them into paid products
Popular blog views help you understand what your audience likes to read and consume. The blog posts that get the highest page views should be repurposed into a product that will help you earn on autopilot.
You can either combine all of your popular blog posts into an e-book or an online course to help your audience apply your information more strategically. Or, you can convert each individual blog post into a practical priced product such as a workbook or guide.
Actionable step: Combine your top 5 to 10 blog posts. Elaborate on each topic, if there is more than one, to create a viable paid product to offer your audience. Or, create 3 to 5 paid products that you can create using the content from each post.
Turn them into opt-in incentives
Another way that you can repurpose your popular blog posts is to create an email opt-in incentive for each post. You can create a simple checklist or a small 10-page guide or workbook to give away for free in exchange for an email to build your email list. Simple opt-ins like these will attract leads so you can eventually turn them into paying customers.
Actionable step: If you have popular blog posts that gain a lot of comments, review all of your comments to find out what people had to say about your blog content for that particular blog post. Create a checklist or several checklists to complement your blog post for your audience to download in exchange for their email to build your email list.
Pro tip: You can promote the checklist(s) that you creates individually on social media by announcing their availability and collecting emails from your comments or inbox to also build your email list.
Turn them into fun quizzes
Use your most popular blog posts and turn it into a fun quiz with a tool like Qzzr. Ask your audience fun things related to your most popular blog posts and insert a quiz to collect leads. Or, create a quiz to send to your email to collect data from subscribers to understand more about their needs.
For example, one of my most popular blog posts is about earning passive income using Canva. I could repurpose the content in this blog post and create a quiz that asks my audience questions to determine which products are the best fit for them to create or earn from according to their lifestyle and business structure. Of course the title wouldn’t be that long, but the purpose of my quiz will be clear. As an added bonus, creating quizzes will help with research for your business.
Please note: This is an triple re-purpose strategy! It allows you to turn one blog post into a quiz and use that quiz to collect information, plus build your email list!
Actionable step: Use Qzzr to create a quiz for your audience to help you maintain high engagement while learning more about them at the same time.
Turn them into live stories
Video marketing works well for high engagement and conversion rates for online businesses. You can create 3 tips to help your audience accomplish or complete a task based off of your blog posts. You can also create Instagram story templates to describe the same 3 tips if you aren’t a camera person. Remember, people who know nothing about you or your brand will find you online, so sharing tips from your blog posts will help you convert new audience members into new blog subscribers, new fans of your brand, and more!
Actionable step: Take 3 tips from one of your most popular blogs and present them to your social media audience on Instagram or Facebook to build the like-know-trust factor.
Turn them into new blog posts
Turn your most popular blog posts into a new blog posts by scanning your blogs and choosing profound statements and key concepts to create new topics that teach, inform, entertain, or entice your audience.
Actionable step: Revisit your top 5 popular blog posts and choose key points from each post. Create a blog list archive so that you have ideas of new blog post topics to write in the future. It’s the perfect way to repurpose old blog content and create new content to serve your audience.
Never let old blog content go to waste. You can even repurpose old blog posts that don’t get any traction. Simply re-purpose and/or revamp your old blog posts by following these steps. There are a ton of re-purpose strategies for your blogs. It truly is the best strategy for consistency online. Before you go, here’s 10 more ways you can re-purpose your blog content to not only get the most out of your blog content, but to get your brand in front of new audiences.
Do you repurpose your blog posts? If so, how have you repurposed your blogs in the past?
ABOUT THE AUTHOR:
Natalie Greagor, creator at strategistcafe.com, is a personal brand and online business strategist who teaches creative entrepreneurs how to build influence in their niche, grow their brand online, and get paid on autopilot.