Whether you’re just starting out or have been in business for a while, your visual brand is a key part of your online business. When someone comes to your website or finds you on social media or clicks a link to see your products, you want to make a good first impression. You can DIY your photography or use stock photos but if you truly want your brand to stand out with uniquely branded images, there are several times when you should definitely hire a pro!
5 Times You Should Hire a Professional Photographer
When You're Launching A New Product Line
You’ve been working hard to build a new product line, and the worst thing that can happen is for you to invest a lot of time and money into creating the products… and then be stuck with inventory because no one buys it! Before you launch it, think about what’s going to get people really excited to actually buy the product. When you’re selling online, people can’t touch or try on your product. This makes your visual content that much more important. A professional photographer can work with you to ensure that your products are captured in the most visually appealing way for a new product launch so you can focus on selling!
When You Want to Increase Your Sales
If you’re selling products online and no one is buying them, it may be because your products aren’t being showcased in a way that isn't enticing to potential customers. Your basic product photo should be well-placed on a clean white background. If you're background is dingy or chaotic, that's going to distract potential customers from your products. You might also want to add other elements that help customers envision what it would look like to have your products in their place. Professional photographers can help you style your products in a way that will make people actually want to buy them more. This can make a huge difference in having people just scroll past your images on social media or stop and actually click through to shop because they think, “OMG I need this thing right now.”
One of my clients has a luxury tea brand. They were posting basic product photos on their social media account and they weren't sure why people weren't engaging with the photos. We discussed ways we could make the products more appealing to potential customers. We photographed the tea to show how it would fit into someone’s everyday life. This way people could actually see themselves incorporating the tea into their own lives. By incorporating lifestyle photography into their marketing, this company was able to grow their engagement on social media as well as grow their sales.
[click_to_tweet tweet=”When you’re selling online, people can’t touch or try on your product. This makes your visual content that more important.” quote=”When you’re selling online, people can’t touch or try on your product. This makes your visual content that more important.”]
When You Want to Uplevel Your Business
Once you’ve been in business a while, you might want to increase your prices or start offering higher priced products. Having high-quality images is nonnegotiable if you are going to sell a high end products or services. If your photos are dim or amateurish, you’re going to have a really hard time convincing people that your products are high price item. To uplevel your business and sell on a higher end, you need high-quality images that feature your products in the best way.
One of my clients designs hand painted champagne flutes and wanted to sell her products at higher-end department stores. She knew she need to up level her photography to attract higher-end buyers, so she hired me to shoot a selection of her custom glassware for her marketing material. With her new professional photos she’s much more confident presenting her products to potential buyers!
When DIYing Your Photos Takes Too Much Time
Even if you’re capable of doing your own photography, it’s probably not the best use of your time. When you’re a solopreneur you spend your time building products, posting on social media, business planning, accounting, and answering 5 million emails (OMG all the emails!) – but your time could be better spent focusing on what you are an expert at doing. So hire a professional photographer to take your photos. They will save you a lot of stress and time.
One of my clients is a graphic designer, web developer and busy mom. She found that she was spending a lot of time on her weekends taking photos for Instagram because that was the only time she had “free” … but she was was missing out on quality time with her family. Now that she outsources her social media photography to me, she actually gets to spending time with her family on the weekend!
When You're the Face of Your Brand
When you need to be in your own photos, obviously it’s going to be harder to DIY (no selfies, please!) – sure you could try using a remote or a timer to do it yourself, but if you really want to be the face of the brand and have imagery that helps you connect with potential customers, hiring a professional photographer is going to make your life so much easier. A professional photographer will help to style your brand photos in a way that allows you to connect with your ideal audience. They can help you find the perfect locations for your personal brand photography and/or help you feel more comfortable in front of the camera. Bottom line: hiring a professional photographer makes your photos look more professional.
Are You Ready to Hire A Pro?
Are you on board with getting help from a professional photographer? Not only will it make your life easier, but your business will look a lot better too!