EMAIL + COMMUNICATION
For email marketing, I’m obsessed with ConvertKit. I switched from MailChimp last year, and highly recommend it to anyone who wants to segment their email list and/or automate email marketing sequences.
Speaking of emails – I hate spending a lot of time in my inbox. Slack is my favorite tool for messaging with teams (or my husband) and keeping things organized in various threads. It’s also really easy to search and it’s free!
SCHEDULING + PROJECT MANAGEMENT
This tool makes it SUPER easy for my consulting clients to schedule appointments, complete questionnaires, and pay for their sessions all at the same time. I use Acuity’s “Emerging Entrepreneur” (basic) plan which is just $10/month (there’s a 14 day free trial if you want to give it a try)!
I started using Asana for project management last year and LOVE it. It’s perfect for keeping projects organized and on track – plus the version I use is free! It makes planing projects, assigning tasks, setting due dates and managing collaborations so easy.
My BFF SmarterQueue is great for scheduling Twitter + Facebook because it saves so much time. Instead of publishing your social media updates just once or having to reschedule them when you want to share again, SmarterQueue saves them in a library that you can build over time and automatically re-share. Read why I think SmarterQueue is the best social media scheduler for evergreen content in this blog post and get a 30 day free trial via this link!
For Pinterest scheduling / analytics, Tailwind is amazing. I love that you can schedule pins to multiple boards at the same time and the analytics are so helpful in determining which pins / boards are performing well (or not). I’ve seen a HUGE increase in referral traffic (and email subscribers!) from Pinterest since I started using Tailwind. Highly recommend – you can schedule up to 100 pins for free, plus get a free month when you sign up here!
I actually use 2 tools for Pinterest – Tailwind is great for new pins / pinning to group boards, but I love BoardBooster‘s looping feature for recycling old content. I loop around 30 pins per day which saves a lot of time for just $10/month! Get 100 free pins when you sign up here!
I’ve tried pretty much every Instagram scheduler, but my favorite is Planoly. I love that it allows you to visually plan your feed, manage multiple accounts, and there is both a web and app version.
I started with a different hosting company and had a ton of issues until I switched to Siteground last year. I’ve had no complaints since switching to Siteground and their customer service is always super helpful when I have questions!
ShootProof makes it easy (and beautiful) to share galleries with clients – you can password protect your images and the galleries are mobile friendly. ShootProof also makes it easy to sell digital or physical prints!
This is the stand and the heavy duty paper I use for seamless backdrops. Savage paper comes in a ton of different colors and sizes and it doesn’t tear easily.
For product shoots, I love these reversible background surfaces. They are durable and easy to clean (great for shoots involving food!) but also small enough that they don’t take up a lot of space in my studio.