About Me
Experienced Mentor for Membership Owners
Hi, I'm Elle!
I help membership owners build the sales systems and email sequences that bring in new members (and keep existing ones), without relying on launches or stressful promotions.
Featured in:
Strategic mentorship
Been there, built that.
And it's still growing!
I’m the Founder of Styled Stock Society, a visual content membership that’s served over 10,000 women entrepreneurs (and growing). So when I say I get the challenges of growing and sustaining a successful membership, I’m not speaking hypothetically.
Over the past decade, I’ve turned my membership into a streamlined business, and now I mentor other women with established memberships.
When I’m not mapping out retention workflows or streamlining member onboarding, you’ll find me obsessing over my skincare routine, snuggling with my pup Mochi, or devouring spicy romance novels like it’s a part time job.
Here's how it all started...
I’ve been running my membership since 2016.
When I first started my business, I was also consulting, doing brand photography, creating courses — basically anything anyone would pay me for.
It worked… until it didn’t.
Over time, my business became harder to manage. Then in 2020, I got really sick for almost a month – like the could barely get out of bed kind of sick.
It made me realize that if my business only worked when I was constantly creating, launching, and saying yes, it wasn’t sustainable.
And the shift that changed how I run my business...
I was on a fast track to burnout. So I did something scary: I stopped creating new offers… and committed to focusing on one.
I started treated Styled Stock Society as THE business — not just another one of many revenue streams — and started putting my energy into the parts that actually compound over time: retention, systems, and above all, making members happy.
Here’s what changed for me:
- I stopped thing about one-off cash opportunities
- Within 90 days, I doubled my monthly recurring revenue
- Everything got simpler in my business.
It's good, now let's make it better...
For the next 5+ years, I focused on one offer. One core message. One main problem to solve.
And I felt like I could actually breathe.
That experience reshaped how I think about memberships.
If you’re constantly launching, creating new offers, or booking one-off sessions just to feel “safe” — there’s an easier way to grow your business.
I work specifically with business owners who already have a membership and want it to be stronger, more stable, and easier to manage.
What we actually do...
The business owners I work with don’t need help starting a membership. Members First Mentorship is for online business owners ready to grow their membership with intention—building a sustainable foundation for long-term growth.
This usually includes:
- Tightening the core promise of the membership
- Improving retention and member experience
- Simplifying your systems and operations
- Making revenue more predictable without constant launches
So how can I help you?
I’ve got both free and paid resources to help you scale your membership. Check them out below!
YOUR NEXT STEPS
Turn your membership into a stable, scalable business.
Membership Growth Advisor
