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The Best Social Media Schedulers for Sharing Evergreen Content

The best social media schedulers for sharing evergreen content - I've tried different social media tools so you don't have to - get the scoop on which social media scheduler is the best for automatically re-sharing content.

This post contains affiliate links for tools I use and recommend which means at no additional cost to you, I may earn a small commission if you decide to make a purchase. 

I'm a big believer in scheduling (at least some of your) social media, not only because it saves time and helps to streamline your workflow but honestly – because I KNOW that when I don't schedule things in advance, sometimes they just don't get done at all! If you want to be active on social media on a regular basis (and at optimal times), sometimes it just doesn't make sense to be posting / pinning / tweeting / etc. while you could be working / sleeping / drinking too much wine / etc. – right?!

A while back I compared two popular social media scheduling platforms Hootsuite vs. Buffer, but as I noted at the end of that post, last year I switched to Edgar for social media scheduling – mainly for the ability to automatically recycle evergreen content. I love this feature! Recycling evergreen content saves a TON of time.

I had loaded up my Edgar queue with over 300 posts and things were humming along, but my one main issue with Edgar was pricing. Compared with the $10 plans I had previous paid for Hootsuite / Buffer, Edgar's pricing was $49/month which I was never really thrilled about spending. In theory, because Edgar automatically recycles content (something that we were doing manually with Buffer back in the day), it saves a lot of time (and time is $$$) so I justified that it was probably worth the premium – but since I also use Tailwind* for Pinterest scheduling, adding Edgar's fees on top of those was not really ideal.

At the end of 2016, I decided to look into some alternative options and came across Viraltag. I'm pretty sure I looked into Viraltag a couple years ago when I was comparing Pinterest schedulers, but since then Viraltag has added a number of new features including the ability to recycle posts (which is the feature I really loved about Edgar). So I decided to give Viraltag a try and around the same time came across SmarterQueue.

SmarterQueue - evergreen social media scheduling tool

The Best Social Media Schedulers for Sharing Evergreen Content: Edgar vs. Viraltag vs. SmarterQueue

I thought I'd compare the platforms for anyone who is researching social media schedulers and is looking for a platform with a “post-recycling” feature.

 

PRICING

Viraltag and SmarterQueue* were the two best social media schedulers I found that had the evergreen content recycling tool I wanted AND were priced lower than Edgar.

Edgar is currently priced at $49/month or $539/year, Edgar can schedule posts for Twitter, Facebook (profiles, pages, and groups) and LinkedIn (profiles and pages).

Viraltag plans start at $29/month or $288/year for up to 10 social profiles. There are additional plans for teams / agencies who need multiple users and/or more than 10 social profiles. Viraltag can schedule unlimited posts for Instagram, Twitter, Facebook (profile and pages), Instagram, Pinterest, LinkedIn (profiles and pages).

SmarterQueue* plans start at $19.99/month or $203/year for up to 4 social profiles. There are additional plans for people who need up to 25 profiles. You can schedule posts for Instagram, Twitter, Facebook (profiles, pages and groups), and LinkedIn.

SmarterQueue - evergreen social media scheduling tool

SIMILARITIES

All of these social media schedulers allow you to schedule evergreen content to multiple platforms. Why is this so amazing? Not everyone sees what you're posting. Recycling content is a no-brainer way to save time, and by sharing and re-sharing content, you'll get in front of new people.

With these schedulers you can also create categories of posts to share at different times. These can be posts from your own blog, other blogs, specific promotions or sales, inspirational quotes, etc. You can create various categories that are applicable to your business and share posts at different intervals.

All of these schedulers also feature a calendar view of your posts which is always nice. It makes it easy to visualize your content as well as edit and move things around.

Recycling content is a no-brainer way to save time, and by sharing and re-sharing content, you'll get in front of new people.Click To Tweet

DIFFERENCES

Curating content is one of the important parts of scheduling social media but Edgar doesn't really have a built-in tool to help you discover and share content. With Viraltag, you can connect your Pinterest, Instagram, or Flickr feed and share directly from there – so it makes is really easy to share visual content in particular. SmarterQueue is the best of best at curating content from anywhere in any feed whether it’s your Facebook feed, Pinterest feed, Twitter feed, or content from specific users or RSS feeds. Anything searchable can be created and saved in a feed and if you use Feedly to bookmark sites, you could even import your bookmarks.

When it comes to importing content, Edgar and Viraltag don't have the ability to bulk upload content. So if you have a spreadsheet where you keep track of social content, you won't be able to bulk upload. But luckily you can in SmarterQueue – and this will definitely save you time if you're moving from one social media scheduler to another.

In analyzing posts, Edgar and Viraltag both have basic analytics showing the number of times the post was shared and re-shared as well as your best times to post – but these analytics don't really compare to SmarterQueue‘s analytics. With this scheduler, you can see all the same stats on how many people clicked on your link or shared your post, but you can also see specific analytics around how much MORE engagement you received by recycling your evergreen posts. SmarterQueue integrates with bit.ly so you can see all of the stats on the links you've shared over time which can be more helpful that seeing stats on individual posts.

THE WINNER – SMARTERQUEUE

Of these three social media schedulers that I've used, SmarterQueue comes out on top. I don't think that Edgar is worth the price for what you get. Viraltag is great if you're looking for a tool to schedule visual content, but it feels like it's geared more toward Instagram and Pinterest users rather than other social media platforms. In my opinion, SmarterQueue is the best all around tool for scheduling evergreen content across all platforms AND it's more affordable!

Want to give it a try? Normally you get a 14 day free trial, but if you CLICK THIS LINK you'll get 30 days free to try out my favorite social media scheduler for yourself!

SmarterQueue - evergreen social media scheduling tool

How To Repurpose Old Blog Posts Into More Useful Content

A guest post by Natalie Greagor of Strategist Cafe

The value of a blog is very important as it impacts the lives of others. As a new or seasoned blogger, it is important to consistently keep an updated blog and an engaged audience. Some days are harder than others when it's time to create new content. That's why it's important to have an effective content and blog strategy.

Over the past year, I’ve been able to blog a minimum of 100 blog posts due to this simple strategy: re-purposing my blog content.

Repurposing blog content means taking your most engaged posts and turning them into new pieces of useful content for your audience, plus new products and services that your audience wants and needs. Repurposing your blog content is the ultimate hack to creating more time and money for your business. There are 5 easy ways to transition your blog posts into viable resources that your audience can use today:

Turn them into paid products

Popular blog views help you understand what your audience likes to read and consume. The blog posts that get the highest page views should be repurposed into a product that will help you earn on autopilot.

You can either combine all of your popular blog posts into an e-book or an online course to help your audience apply your information more strategically. Or, you can convert each individual blog post into a practical priced product such as a workbook or guide.

Actionable step: Combine your top 5 to 10 blog posts. Elaborate on each topic, if there is more than one, to create a viable paid product to offer your audience. Or, create 3 to 5 paid products that you can create using the content from each post.

Turn them into opt-in incentives

Another way that you can repurpose your popular blog posts is to create an email opt-in incentive for each post. You can create a simple checklist or a small 10-page guide or workbook to give away for free in exchange for an email to build your email list. Simple opt-ins like these will attract leads so you can eventually turn them into paying customers.

Actionable step: If you have popular blog posts that gain a lot of comments, review all of your comments to find out what people had to say about your blog content for that particular blog post. Create a checklist or several checklists to complement your blog post for your audience to download in exchange for their email to build your email list.

Pro tip: You can promote the checklist(s) that you creates individually on social media by announcing their availability and collecting emails from your comments or inbox to also build your email list.

Repurposing blog content means taking your most engaged posts and turning them into new pieces of useful content for your audience, plus new products and services that your audience wants and needs.Click To Tweet

Turn them into fun quizzes

Use your most popular blog posts and turn it into a fun quiz with a tool like Qzzr. Ask your audience fun things related to your most popular blog posts and insert a quiz to collect leads. Or, create a quiz to send to your email to collect data from subscribers to understand more about their needs.

For example, one of my most popular blog posts is about earning passive income using Canva. I could repurpose the content in this blog post and create a quiz that asks my audience questions to determine which products are the best fit for them to create or earn from according to their lifestyle and business structure. Of course the title wouldn’t be that long, but the purpose of my quiz will be clear. As an added bonus, creating quizzes will help with research for your business.

Please note: This is an triple re-purpose strategy! It allows you to turn one blog post into a quiz and use that quiz to collect information, plus build your email list!

Actionable step: Use Qzzr to create a quiz for your audience to help you maintain high engagement while learning more about them at the same time.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Turn them into live stories

Video marketing works well for high engagement and conversion rates for online businesses. You can create 3 tips to help your audience accomplish or complete a task based off of your blog posts. You can also create Instagram story templates to describe the same 3 tips if you aren't a camera person. Remember, people who know nothing about you or your brand will find you online, so sharing tips from your blog posts will help you convert new audience members into new blog subscribers, new fans of your brand, and more!

Actionable step: Take 3 tips from one of your most popular blogs and present them to your social media audience on Instagram or Facebook to build the like-know-trust factor.

Turn them into new blog posts

Turn your most popular blog posts into a new blog posts by scanning your blogs and choosing profound statements and key concepts to create new topics that teach, inform, entertain, or entice your audience.

Actionable step: Revisit your top 5 popular blog posts and choose key points from each post. Create a blog list archive so that you have ideas of new blog post topics to write in the future. It's the perfect way to repurpose old blog content and create new content to serve your audience.

Never let old blog content go to waste. You can even repurpose old blog posts that don't get any traction. Simply re-purpose and/or revamp your old blog posts by following these steps. There are a ton of re-purpose strategies for your blogs. It truly is the best strategy for consistency online. Before you go, here’s 10 more ways you can re-purpose your blog content to not only get the most out of your blog content, but to get your brand in front of new audiences.

FREE DOWNLOAD: 10 MORE WAYS TO RE-PURPOSE YOUR BLOG POSTS

Do you repurpose your blog posts? If so, how have you repurposed your blogs in the past?

ABOUT THE AUTHOR:

Natalie Greagor, creator at strategistcafe.com,  is a personal brand and online business strategist who teaches creative entrepreneurs how to build influence in their niche, grow their brand online, and get paid on autopilot.

Follow Natalie: Instagram | Twitter | Facebook | Pinterest

6 Ways to Develop Share-Worthy Content Ideas For Your Blog

6 ways to develop share-worthy content ideas for your blog - know exactly what to write about so your audience loves your blog content and shares your blog posts to increase your exposure and grow your blog reach.

One question I see all the time is “how do I get more blog readers?” and while that could have MANY possible answers, one of them is simply: write better blog posts. When I say better, I mean blog posts that posts that are actually HELPUL to people – not just, here's what I did this weekend or here are some things I like. Even if people are interested in YOU, your blog posts should really help you relate to THEM. The more you create helpful, relatable content >> the more likely people will share it >> the more likely your blog posts will be discovered by new people >> the more your readership can grow.

Six ways to develop share-worthy content ideas

So what makes blog posts “share-worthy” anyway? Obviously the content has to be relevant to your audience (because if you're audience is interested in organic beauty and you blog about pizza, that's just confusing) but more than that, you want people to be able to walk away having learned something from your post. So rather than sharing just for the sake of sharing, share something because you want to teach a lesson / inspire action / build a connection / or provide REAL value to your audience in some way.

Expand on popular post topics

The first place I start when it comes to content planning is my existing content. Know what topics and types of posts your audience is responding to – and do more of what works and less of what doesn't – I've probably typed those exact words 100+ times on my blog, because it's something I really believe in. When I do my quarterly content planning, I look back at my blog analytics (I use google analytics but I know WordPress / Squarespace also have built in analytics with stats on your top posts) to determine which topics have been most popular. From there, I think about how I can expand on those popular posts to give more audience even more information about the given topics.

For example, this post on 10 ways to grow your Instagram (how I grew from 0 – 15,000 followers without spending any money) was my most popular post in 2015, so I wrote a follow up post on how to double your Instagram following (how I grew from 15,000 to 30,000 followers in 2 months).

Take action: Think about how you can expand on a particular topic by giving an update, teaching the next step, or sharing even more knowledge about whatever it is your audience is interested in!

Create a tutorial

Some of the best blog posts are blog posts that actually teach you how to do something! Think about how many times you've googled “how to ______” when you didn't know how to do something. I do it all the time. Everything from “how to customize ConvertKit emails” to “how to fishtail braid” to “how to teach your dog to rollover” – I've got the emails and braids figured out, but we're still working on rollover…

The more specific and actionable your tutorial is – the more helpful it will be – so take things step by step and share images / screenshots / videos whenever they are helpful!

Take action: Think about all of the things you know how to do (in relation to your industry + target audience) – you may have learned things because of your education or your experience (or both!), but I guarantee there are things that you know how to do that other people want to learn! Even if there are other tutorials online, no one has your exact point of view – so don't be afraid to share your knowledge!

I guarantee there are things you know how to do that other people want to learn!

Frequently Asked Questions

You probably get asked questions from your customers / clients / followers / subscribers / etc. – and how many times have you typed out the same responses? Blog posts can be an easy way to respond to frequently asked questions in a more in depth way. You might get questions in your comments, via emails, on social media, or in other forms of your community – this is an easy way to come up with content ideas that you KNOW your audience wants to know more about because they are already asking you for it!

For example, one of the questions I get most frequently regarding my stock photos is “how can I use these for my business / blog?” While I have a broad explanation on my FAQ page, I also link to a blog post on 10 ways to use styled stock photos that goes into more specific detail with a number of different examples.

Take action: If you're not already keeping a running list of frequently asked questions, start now! And if no one is asking you any questions then either 1) you should probably be engaging more with your audience so they feel more comfortable interacting with you or 2) you need to increase your visibility + reach more people!

Survey your audience

Most people aren't going to tell you what they want – until you ask them. That's why periodically surveying your audience can be eye-opening in terms of learning more about what your audience actually wants learn more about. I recommend asking your audience a combination of multiple choice and open-ended questions – multiple choice makes it easy for them, and open-ended questions give them the opportunity to tell you in their own words exactly what they want / what they struggle with / what they have questions about / etc.

For example, last year I surveyed a particular segment of my email list who had indicated they were interested in learning more about Instagram but hadn't enrolled in any of my Instagram courses. At the time, I thought most people were just interested in growing their following, but my survey results revealed that a large segment of that list was actually struggling with figuring out what to even post on Instagram! After learning this, I not only published a blog post on Instagram content planning, but also created a free 14 day Instagram content challenge! 

Most people aren't going to tell you what they want until you ask them. So ask them.

Take action: You should be surveying your audience at least once a year to learn more about them + their needs. I use Typeform for my surveys but you could also use other free tools like Google forms or Survey Monkey.

So rather than sharing just for the sake of sharing, share something because you want to teach a lesson / inspire action / build a connection / or provide REAL value to your audience in some way.Click To Tweet

Search Pinterest

Pinterest is my favorite search engine for developing new content ideas because you can not only find popular content and also easily see how often it's being shared. On Pinterest you can search for key words related to your business and see what other people are searching for as well as pinning in relation to those key words. Not only can you find relevant pins, you'll see how many times pins have been repinned as well as relevant board that may have other topics related to your key words.

For example, if you sell fashion jewelry, you might search “statement necklace” and you'll see other people are searching for “statement necklace outfit” and “statement necklace how to wear” which tells you that people are looking for content to help them visualize how to wear statement necklaces. From there you might create a blog post on how to style statement necklaces for special occasions or how to wear statement necklaces at work (or wherever your target audience might wear statement necklaces).

Take action: Think about key words related to your business and search for a few different phrases on Pinterest to see what other people are searching for as well as what types of relevant content are being pinned. Take note of potential blog post ideas and when you write the posts, make sure you are sharing them on Pinterest!

Search Facebook groups

Another place to find blog post ideas is within relevant Facebook groups. This strategy can be extremely helpful if you run your own Facebook group, but even if you don't have your own community, you can take advantage of other relevant groups to see what types of questions people are asking related to your business.

For example, if you are a graphic designer who specializes in the wedding industry you might search within Facebook groups for wedding industry professionals to see what types of questions people are having relating to design / branding / etc. Even if questions in the group aren't directly related to certain “key words”, you may find that there are relevant questions or discussions that could be tied to your expertise. In this case, you may find wedding professionals asking for help in getting new clients so you might write a blog post on how intentional design can help wedding professionals attract new clients.

Take action: If you're not already a member of relevant Facebook groups, find 2-3 groups filled with members who might be your ideal clients / customers and search for key words related to your business in the group discussions. If you're not getting results that are helpful, try scrolling through the group for a bit to see the types of questions being asked and determine if they could relate to your business.

So those are six ways to develop share-worthy content ideas for your blog (or any other form of regular content you are creating). From my experience, even using 2-3 of these strategies can help me come up with enough content ideas for an entire quarter (or more!), so if you're struggling to figure out what to share on your blog / vlog / or other content channels, give these a try and let me know what you think!

Need help planning your blog content? Download my free blog content planner below!

 

 

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