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MARKETING STRATEGY

5 Easy Tricks For Branding Your Social Media Images Like A Pro

Expert tips on branding your social media images like a pro from Kathie of Bluchic - click through to learn how to create cohesive social media graphics to build your brand.

Images are becoming an ever important part of a marketing strategy but developing a strong image for your brand on social media can be a challenge. With your website, you design a page and that’s it until you make a change.  With social media, you constantly post new material every day.  So how do you do that and make sure your channels stay consistent with your branding?

It’s something I’ve thought a lot about at Bluchic. Our Feminine WordPress Themes are some of the best in the industry and we pride ourselves on high design, consistency and attention to detail.

So today I want to share with you:

5 EASY TRICKS FOR BRANDING YOUR SOCIAL MEDIA IMAGES LIKE A PRO

Apply Balance To Your Images

Why is balance one of the key principles of design? It’s how we as humans are wired to perceive things.  When something we view matches up nice and neatly with how we expect it to be, it invokes a good feeling.  And that’s what you want your audience to feel when they see your social media feed.

There are 4 different types of Balance to think about when setting up and editing your images.

1) Symmetrical Balance

This is the type you are likely to be most familiar with.  If you draw a line down the centre or across the centre the other side is perfectly reflected.  This creates a very calm and centered feeling for the viewer.

2) Asymmetrical Balance

This is abstract balance.  There is no symmetry but instead the elements are arranged in such a way that they balance each other out.

3) Radial Balance

This is all about the spiral or circular movement of the image.  The image radiates out from a central point providing a perfect balance but also movement and interest.

4) Crystallographic Balance

This is about repetition.  Repeating patterns which become one giant image and act as one.

Use The Same Logo / Avatar

Make sure you have consistency across all of your social media banners.  You can use a design service like Canva to keep everything together.

Or, sign up & receive a free social media template courtesy of us.

Make sure that if you want to change the banner on one channel, you don’t just do it on a whim.  But you make sure you adapt each channel at the same time.  It might sound like a drag but it is super important!

When something we view matches up nice and neatly with how we expect it to be, it invokes a good feeling. And that’s what you want your audience to feel when they see your social media feed.Click To Tweet

Limit Your Typefaces

You should only work with 3 typefaces and they should be consistent with your website if possible. Users are going to click from your social media channels onto your website and they expect a consistent and fluid journey.  

High bounce rates usually happen when this journey is interrupted and the user arrives on a page they weren’t expecting. So just take a moment now and scroll your feeds. Are your typefaces consistent? Is this an area you can start improving straight away?

What to look out for: fonts, sizing, italics / bold / underlining – make sure these are consistent!

Important Elements = Biggest Fonts

What is the goal of your image? What information do you want to get across, and what action do you want the viewer to take.  Make sure your most important elements are in the biggest fonts.

It’s easy to get swept away in content creation mania.  But, take just 30 seconds of time on each image and ask yourself – what I am trying to achieve here?  You’ll be surprised how quickly your click through and engagement will improve by applying this one simple tactic.

When In Doubt, Simplify

“Simplicity is the ultimate sophistication” – Leonardo Da Vinci.

It is much better to have an image with just a few words and space around it, than a paragraph of information. If you're familiar with Leonardo’s The Vitruvian Man you’ll understand the true depth of this statement. The Vitruvian Man is an extremely complicated concept and political statement portrayed in a simple symmetrical design which has stood the test of time.

Simplicity is memorable. Simplicity works.

Guest post by Kathie of Bluchic: Kathie designs beautifully crafted Feminine WordPress Themes for creative entrepreneurs and business women.  For more information about branding and how to launch a website see Bluchic’s in depth guide. Follow on Twitter l Instagram l Facebook l Pinterest

5 Examples of Opt-ins You Can Use to Grow Your Email List

5 examples of opt ins to grow your email list - expert tips from top female entrepreneurs - a guest post by Solopreneur Sidekick

A guest post by Louise Henry @ Solopreneur Sidekick

Opt-ins are all the rage lately! And rightly so – they have the capability to grow your email list in a big way and set you up for future income streams. I would consider an opt-in (or lead magnet) an essential for your online business that you should implement asap.

OPT-INS TO GROW YOUR EMAIL LIST

Firstly, what do I mean why I say “opt-in?” Basically, all an opt-in is, is something (usually a digital product) that you give someone in exchange for their email address or “opting in” to your newsletter. In this article I’m going to share with you my best advice for creating a high converting opt-in and show you 5 different examples for inspiration.

Most importantly, focus on an issue your ideal client is facing. I’m sure you could create a fantastic opt-in on a number of topics, but what is your client currently struggling with? It can be tempting to skip a few steps, or want to show how knowledgeable you are. Which is awesome! BUT – what stage is your ideal client at? Are you overwhelming them with the thought of automation when they haven’t even sent a newsletter yet?

Next, think of your opt-in as step 1 of your sales funnel. Think about what needs to happen before they hire you or purchase your product. For example, if you are selling a course on ConvertKit, your ideal client should already have an understanding of email marketing. So there’s your topic for your freebie! Educate them on how important email marketing is for their business, why ConvertKit is a great product and finish the freebie with a call to action leading to your paid service.

Another way to think about it is to answer FAQs with your opt-in. For example, I love to help solopreneurs launch their own brands. But my ideal client, someone who is just about to embark on their entrepreneurial adventure, might not know the fundamentals of branding. So something like, a free email course that walks them through the fundamentals of branding would be a perfect fit. What are the questions that all clients ask before working with you? Or what things do you need to explain to each client prior to work beginning? You should be able to get ideas for your opt-ins from this!

Opt-ins are all the rage lately! And rightly so – they have the capability to grow your email list in a big way and set you up for future income streams.Click To Tweet

Here are a few, real-life examples for your inspiration:

  • A free email course like Maya Elious of mayaelious.com and her Free 5-Day Personal Branding Course

Why it works: You can lead potential clients through a series, demonstrate your knowledge and help them work through a subject in depth. At the end of the course, you will have built up trust, your audience will feel as though they have got to know you (and your work) and many will want to know more from you.

Maya-Elious-Free-Branding-Course

 

  1. Access to your Facebook group like Heather Crabtree of heathercrabtree.com and her group Savvy Business Owners

Why it works: Not only do you capture their email, but you get another member in your Facebook group too! Why is this so great? That means you have double the chance of building a meaningful connection with your audience.

Heather-Crabtree-Facebook-Group

  1. Free templates, stock photos or other helpful + practical things like Jessica of lovepluscolor.com and her free creative library of templates + worksheets

Why it works: You’re helping your ideal client with something right away. By providing them with a template or worksheet they need, you can make an immediate impact on their business (and they’ll surely thank you for it!)

Love+Colour-Freebies

  1. Access to a free webinar replay or video masterclass like Nesha Woolery of neshawoolery.com

Why it works: You’ve already put in the hours crafting the perfect webinar! Now make it work for you! Offering up the replay is a smart way to do this. Plus, it’s a very personal way for your clients to get to know you. Many marketing pros I admire have started to go with this option (Halley Gray, Sarah Morgen) – and that’s because it converts.

Nesha-Woolery-Free-Video-Class

  1. A free PDF of whatever you’d like! Here’s a fantastic example by Shaina of yourampersandstudio.com

Why it works: You can get laser specific on what your target audience needs, like Shaina has done here with her download “28 Lessons, Resources and “Aha” Moments for the Rising Photographer.” Niche down and offer something totally unique + relevant to your audience!

And remember:

Go above and beyond and make your opt-in really strong. You want to exceed their expectations. You want it to provide a glimpse into what it would be like to work with you! And we know that’s gonna be good.

Grab their attention. Ever noticed that the best marketers use words like “irresistible” – don’t be afraid to spruce it up!

And lastly, remember to tell them what to do next! The last page of your opt-in should include a call to action that tells them exactly how to hire you or buy your product.

I hope this has helped get you thinking about your next opt-in. Good luck and leave your link in the comments once you’re done!

Louise-headshot

ABOUT THE AUTHOR:

Hi, I’m Louise! Your Solopreneur Sidekick. I’m passionate about helping busy solopreneurs make the most of their time so they can focus on building their dream online business. From offering on-demand design & digital marketing services, to writing my best actionable tips & tricks on my blog, I help you focus on what's important and see the growth you deserve!

FOLLOW ALONG: Instagram / Twitter / Pinterest

How to Write an Epic Pinterest Bio

How to write an epic Pinterest bio - tips for optimizing your Pinterest profile to attract new followers and subscribers. A guest post from Moms Make Sense.

With any introduction, you want to make an impact and great first impression! You want them to remember you and to catch their attention. For Pinterest, this is introduction is your bio. In this section of your profile you get the opportunity to introduce yourself and your business.

When the viewer sees your Pinterest bio and they should instantly see who you are and what you represent. It only takes a few seconds to make a first impression. In these seconds the pinner will decide whether you are someone they should follow or not. You need to maximize this time to stand out!

For one of my clients, I was able to help their tiny following of fewer than 300 followers average over 20,000 impressions every single day. Today I am going to share with you a few of the strategies you need to create and epic Pinterest bio that will attract more followers, get more repins and direct more traffic to your site.

Optimize Your Pinterest Profile

LOGO OR PHOTO

Your profile picture is very important. This is the face of your brand on Pinterest. It’s the first thing that people see when they visit your page and it’s the first to make an impression. I recommend having the same profile image across all social media accounts. This unifies your brand and helps followers to remember you.

If you are a selling a physical product or have the account exclusively for your business you can use your logo as your profile photo. If you are a blogger, get more creative! Color and composition are very important. Your photo should not be a bathroom selfie! Have bright, crisp colors that will make you pop. This will reflect who you are and what your blog is about.

BRAND NAME, PERSONAL NAME OR BUSINESS NAME

If you have converted your account to a Pinterest business account you have the option to list your business name instead of first and last name as it would be on a personal account.

Whether you use your brand name or a business name, make sure it is complete and catches people’s attention.

If you are a business you can simply list your business name. If you are a blogger I recommend listing your name followed by a line and then your blog name or industry related keywords. Using SEO friendly keywords is important here because this helps you be more visible when people search for a specific topic.

It only takes a few seconds to make a first impression. In these seconds the pinner will decide whether you are someone they should follow or not. You need to maximize this time to stand out!Click To Tweet

WRITING YOUR BIO

Pinterest only allows you to write up to 160 characters for your bio. It is important to write a tagline that is short and sweet. It has to describe you simply and strategically so people will get who you are right off the bat. Don’t beat around the bush or try too hard to be unique, just be yourself. Speak to your audience and convey your message as naturally as possible.

Pinterest is not like Instagram or Twitter where hashtags are a priority for being seen. Pinterest finds the keywords you place in your bio, descriptions and boards to help users find you. Focus more on including a bio with rich keywords. If you can’t help yourself from using hashtags only use them when you have a specific name or brand you want to promote.

Pinterest-course-optin-graphic-625

LINK YOUR WEBSITE AND VERIFY YOUR PINTEREST ACCOUNT

Your Pinterest account needs to be linked to your website. By verifying this you are able to have your website function as a clickable link in your bio. This will direct pinners to your website which means more page views, sales, and subscribers. Having this builds trust and therefore you can develop a better business and personal relationship.

ADD OTHER SOCIAL MEDIA ACCOUNTS

The only social media account I suggest linking is Twitter. People can quickly click through, and follow to be updated daily about you and your business. You can connect to any of your Twitter accounts whether they are business or are personal accounts.

You should not connect Pinterest to your Facebook account. If you link your Facebook page it will automatically link it to your PERSONAL Facebook page. Pinterest hasn’t made it available for people to connect directly to their business page or product page on Facebook. I recommend maintaining some separation between your business and personal life.

ADD A CALL TO ACTION (CTA)

A call to action, or a CTA, is a link that you add to your bio that will directly send viewers to a targeted place on your website. I recommend including a call to action followed by a short link to a content upgrade or another incentive you have on your website. For example, I have the link to my free Pinterest Course. That way you can convert your Pinterest followers into email subscribers.

Alright, beautiful ladies! Does your profile meet the six criteria? Remember to have fun with it and be creative then your following will grow in no time!

If you want to learn more about my Pinterest strategies come hang out with me on my website Moms Make Cents or check out my FREE Pinterest course for bloggers and online biz owners!

Pinterest-course-optin-graphic-625

ABOUT THE AUTHOR:

McKinzie is a chocolate addict, Pinterest obsessed and loves all things Tina Fey. She is wifey to Devin, Mama to Tyler, and the blogger behind Moms Make Cents. McKinzie empowers women by teaching them how to build businesses, market their products and understand their finances as entrepreneurs. 

Visit her WEBSITE

Follow her on PINTEREST / TWITTER / INSTAGRAM / FACEBOOK

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