A 3-week group sprint designed to build an evergreen sales sequence that sells your membership on autopilot — not just when you’re launching.
Running a membership is a lot. Between creating content, showing up for your members, growing your audience, and everything else on your plate, “create an evergreen sequence” has been sitting on your to-do list long enough that you’ve almost stopped feeling guilty about it.
You know there’s a version of your membership where the emails are always selling for you — where someone joins your list and gets a sequence that moves them toward joining so you’re sales don’t rely on you to show up and press send.
Maybe you haven’t had the time, or maybe you haven’t been totally sure what emails you actually need, what order they go in, or how much you even need to write.
So the sequence stays on your to-do list and your revenue ends up tied to how much energy you’re putting into promotions (and the membership that’s supposed to give you consistent recurring revenue starts feeling a lot less consistent).
There is. It’s an evergreen sales sequence. And when you join Evergreen Accelerator, you could have yours written and running by the end of September.
You get clear on the problem your membership actually solves and why people join, pulling straight from your own testimonials and member data. By the end of the week, you’ll know exactly what your sales sequence needs to say to convert people who aren’t members yet.
You write your sales sequence using the sales sequence framework along with the visual guide and audio training. There are optional AI skills provided to help you write and edit faster. By the end of the week, you’ll have a full first draft ready to submit for review.
You get my personalized feedback so you can make edits to your sequence. Once your copy is finalized, you’ll get it set up in your email service provider. By the end of the week, your sales sequence is installed and ready to start bringing in new members!
“I set up the sales sequence on Friday, and I had 4 new members join this week!! And I’m seeing more clicks than before. This helped tremendously.”
Evergreen Accelerator kicks off on September 14th, and by the end of the third week you’ll have your primary sales sequence written and installed.
The program starts with a membership profile that you complete before writing a single email. You’ll answer questions about your brand, your audience, your membership, and get clear on the messaging that you need to write your sales sequence.
You’ll get a short pre-recorded training on what what goes inside your membership sales sequence along with a visual map, and a google doc that breaks down every single email of the framework.
Every week there’s an implementation session to help you set aside time to work on your sales sequence. If you have a question while you’re drafting, editing, or installing your sequence, you can ask me live.
Custom AI skills (.md files) are included in the program to help you get your sales sequence done faster. The Sales Sequence Builder Skill is built specifically to help you implement the membership sequence framework, and the Email Auditor Skill is designed to audit any email you’ve drafted and flag generic phrases, AI tells, voice drift, and weak CTAs.
Once you’ve written your sequence, you can submit it for review. I’ll give you direct feedback on what’s working and what to adjust.
During the program, you’ll have direct access to me via Slack for any questions that come up. Whether you’re writing a sequence, setting up your automations, or just want help brainstorming ideas, you’ll have support.
I’ve been running my membership, Styled Stock Society, since 2016 — and before that I spent several years as the Director of Marketing for an e-commerce brand, running email, social media, and paid advertising. I learned pretty quickly that for an online business, everything ultimately comes back to your email list.
Email is where the actual selling happens, and it’s the one channel that works even when I’m not working.
A decade later, I’ve welcomed over 10,000 members primarily through automated email sequences that sell when I’m offline.
I’ve also spent the past several years working with membership owners across different industries to help them build the same kind of system, so I know that it’s a lot easier for memberships to grow sustainably when that email sales system is actually in place!
The short answer is it depends. It depends on if you’ve done the pre-work. It depends on how fast you write. It depends on if you plan to use AI or not. It depends on if you’re actually sitting down to focus and do the work.
But in general, I’d say you should plan to spend 2-3 hours per week during the 3 week program in order to learn, write, edit, and install your sequence.
The calls will be on Tuesdays (September 15th, 22nd, and 29th) at 1pm ET.
The implementation sessions are dedicated time to work on your messaging, write the sequence, and set it up in your email service provider — they’re not teaching sessions and they’re not recorded, but I do set aside time and the beginning and end of each session to answer questions live.
If you can’t make the calls, that’s totally fine! I don’t want to add more calls to your calendar just for the sake of having more calls.
The implementation sessions are designed for people who want the accountability of having time blocked off on the calendar to actually get the work done (and direct access to me to ask questions while they’re working).
If you don’t need that structure or you can’t make the calls, you can work on your sequence whenever you have time.
Great question! If you have an open/close membership and you want to create a “back door” email funnel offer so that people can join in between launches, then yes, this works for that too!
Nope! As your list grows, the sequence will already be in place to sell to new subscribers.
I will say if you don’t have an email list at all, Evergreen Accelerator isn’t for you. It’s definitely not email marketing 101 and we’re not talking about setting up your email software for the first time or sending weekly newsletters. This program is specifically for building out your membership sales sequence.
No problem! The AI skills are included because they make the writing and editing faster, but you don’t have to use them. You can take the sequence framework I provide and write every word yourself without AI.
Evergreen Accelerator was built for membership owners across different industries and models. Membership owners with both B2B and B2C memberships across industries ranging from marketing to meditation to motherhood communities have used these frameworks.
Those templates probably weren’t built for memberships. Not only will you get a membership-specific sales framework in Evergreen Accelerator, but you’ll also get a personalized sequence review from me (a membership strategist), so you’re not just filling in a generic template and hoping it works.
The main requirement in terms of email service provider is that you need to use a platform that includes automations like Flodesk, MailerLite, Kit, Drip, ActiveCampaign, Kajabi, etc.
If have questions about your specific setup, feel free to reach out.
Always Selling is my group program that walks membership owners through writing 6+ member lifecycle sequences over 6 months.
Evergreen Accelerator is just the first one — your primary sales sequence, which is the most important sequence and essentially what we build together in month one of Always Selling.
If you decide you want the full 6+ sequence system later, doors for Always Selling open again in December, and I’ll credit the price of Evergreen Accelerator towards the full program if you join.
I can, actually! You can learn more about hiring me for a Membership Sequence Sprint here.
“I have more clarity on how to better market my membership. I also made the updates you suggested and I’m averaging over 5% clicks for the sales emails now.”
“I had 10 sign up for the yearly membership so far. I’ve already made back my investment, and I’ll have people going through this sequence now every week ongoing.”
“I’m SO excited to finally have that feeling really good and clean and strategic. And can I just say that the Email Auditor skill alone might be worth the full price of this program? I LOVE IT SO MUCH.”
“I love the dedicated coworking time – its enough to get it done. Having a framework + AI help, then an AI audit PLUS your eyes makes me feel so much better about the emails in general.”
“Perfectly timed for a busy person who gets overwhelmed. The prompts and outlines are amazing and helped me get the work done quickly but still totally in my voice. Coworking has been helpful too!”
OR 2 PAYMENTS OF $150
