Membership Mondays is designed for membership owners who want to focus on a specific growth goal, assign a number to it, and actually make progress before the end of the year.
Running a membership is a lot. Between creating content, showing up for your members, and everything else on your plate, there’s an opt-in you’ve been meaning to update, a sales page you haven’t touched since you launched, and three list growth ideas that sounded good when you listened to someone’s podcast last month.
You know your membership could be growing faster — you’re just not sure where to prioritize your time.
But then you spent the week answering emails and putting out fires instead (we’ve all been there)!
When you do find an afternoon to work on your membership, you tell yourself that you’re going to “grow your list” or “get more members.” Which sounds like a goal, but it doesn’t tell you how many members, by when, or whether the work you did last week actually got you any closer.
“Get more members” is easy to push to next week (or the week after). “Add 15 new members by December 31st” gives you a number, a deadline, and something you can track!
Before we get started, you’ll answer some questions through my Membership Growth Planner assessment to get a customized 90-day plan. I’ll personally review your plan to make sure you’re focused on the right things to make progress in Q4.
You assign a specific number to your goal (ex: 200 new email subscribers, 15 new members, or reducing cancellations by 50%). Every two weeks, you’ll check-in to share what you’ve been working on and track your progress towards your goal.
There are six live Q&A and coworking sessions that give you time blocked off on your calendar to actually work on implementing your plan, with me in the room if you get stuck. You’ll also get a collection of tools, templates, and AI skills to help you take action faster.
If you show up for a co-working session…
If you update your progress tracker…
If you ask a specific implementation question in Slack…
If you achieve your Q4 membership goal?
It’s like getting a treat every time you make progress (and that’s how you get closer to achieving your goal)!
“I used the lead magnet tool and implemented a new lead magnet and added a general newsletter sign up on my website to send the sales sequence to and it’s brought in 124 new subscribers in 30 days – all my ideal customer for my membership! – Kayleigh
“I’m excited about my 90-Day Plan! It feels totally doable and so helpful to have a step-by-step strategic plan with emails and a campaign that I can run every quarter.” – Keitha
“It’s a good fit for someone who wants guidance that supports alignment and sustainability, not just growth for the sake of growth.” – Shannon
“Elle really knows her stuff when it comes to growing a membership. I needed the structure and accountability to get it done!”
– Natalie
You’ll start by answering a series of questions about your goals and capacity through my Membership Growth Planner tool. I’ll personally review your plan to make sure you’re focused on the right things to make progress in Q4.
Six sessions on Zoom from 12-1:30pm ET on the following Mondays: October 5, October 19, November 2, November 16, November 30, and December 14. This is dedicated time to work towards your goals (and I’ll be there to answer any questions).
On the Mondays between coworking sessions, you’ll check-in and update your progress tracker. You’ll answer three simple questions: what did you do to get closer to your goal number, did anything get in the way, and what are you working on for the next two weeks? This helps hold you accountable and helps me understand where you’re getting stuck.
When you complete your progress check-ins, you unlock a membership asset review each month. You can submit an opt-in, sales page, email(s), analytics report, or other membership copy, and I’ll give you personalized feedback (on Mondays, of course!)
You’ll have access to a private Slack workspace from October 1 – December 21 where you can connect with other membership owners, share wins, and ask for help. I’ll be in the chat every Monday answering all the questions that have come up over the past week.
A growing library of tools, templates, and AI-powered skills to help with membership growth and retention including:
I’m a membership growth strategist and the Founder of Styled Stock Society, a membership that I ran for over a decade.
I grew my membership to serve over 10,000 members, and I’ve also spent the past several years working with membership owners across different industries to help them grow without relying on stressful launches.
I’m also a maaaajor numbers nerd. I went to math camp and previously worked as a financial planner, so I track everything in my business.
When you join me for Membership Mondays, I’m going to lovingly force you to track at least ONE membership data point so you can see what’s working, and make progress towards a specific goal.
Coworking is 90 minutes every two weeks (optional), and check-ins take about five minutes. Beyond that, it really depends on your goal, but generally speaking, I’d say plan for 1–3 hours a week to specifically work on membership growth.
The point of Membership Mondays isn’t to give you more “stuff” to do, it’s to make sure you’re focused on the things that will actually help you make progress towards your goals.
That’s totally fine! The coworking sessions aren’t teaching or coaching sessions and they’re not recorded. They’re dedicated time for people who want to block off their calendar to focus on membership growth-related work. You can work on your membership whenever it works for you!
Good question. The short answer is, you get access to me on Mondays from October 5th – December 14th!
Every Monday I’ll answer questions in the Slack channel.
Every other Monday, I’ll be available during our live coworking sessions.
On Mondays, I’ll also be doing the personalized asset reviews (which you unlock by doing the progress check-ins).
So basically, you get access to me as your membership strategist on Mondays during Q4!
Something you can track like email subscribers, new members, conversion rate on your sales page, or cancellations in the first 30 days. If you’re not sure what’s realistic, reach out and we’ll figure it out together before October 5th.
Nope! If you already have one, great. If you don’t, I can help you set it when you join!
I can’t guarantee results, since a lot goes into membership growth that I can’t control. But you’ll get a lot further aiming for a specific number of new members than just saying you want “more.”
And if you do achieve your goal number by the end of the year, we get to celebrate! You’ll get your pick of a 30-minute strategy session with me OR a featured promo to my email list for more visibility (both prizes have a $250 value).
No problem! There are some AI skills included in the Membership Growth Toolkit to help you do things faster, but you don’t have to use them.
No and no. If you haven’t created or launched your membership, this isn’t going to teach you how.
And if you are looking for help with writing sales sequences, you’ll want to get on the waitlist for Always Selling or hire me for a Membership Sequence Sprint instead.
“Elle didn’t just give surface level advice. She brought creative, actionable ideas I hadn’t even considered, and her insights into partnerships and marketing strategy were incredibly helpful.”
“I love the dedicated coworking time – its enough to get it done. Having a framework + AI help, then an AI audit PLUS your eyes makes me feel so much better about the emails in general.”
“I’m SO excited to finally have that feeling really good and clean and strategic. And can I just say that the Email Auditor skill alone might be worth the full price of this program? I LOVE IT SO MUCH.”
ONE TIME PAYMENT
Limited Spots Available
