Your Quiz Results
Your Primary Priority:
Strengthening Steady Growth
Based on your answers, growth likely feels inconsistent or harder to predict than you’d like.
You may be doing a lot. You might even be running campaigns or trying new visibility strategies. But when you don’t have a solid membership foundation, it’s harder to grow. Foundational, steady growth strategies are the kind of things that don’t always look urgent, but they make everything else work better.
You want to prioritize things like:
Clarifying who your membership is really for (and who it’s not for)
When people don’t really understand where your membership fits compared to your other offers, it’s harder for them to see it as the obvious next step. Getting clear on the role it plays in your offer ecosystem makes it much easier to talk about and sell consistently.
Strengthening how people naturally discover and understand it
You can have a great membership, but if the right people aren’t actually seeing you on a regular basis, growth is always going to feel slow. This is about having a realistic plan for visibility that matches your capacity, not being everywhere all the time.
Simplifying the path from “interested” to “joined”
If someone is interested but it feels confusing or clunky to actually become a member, you’ll lose potential signups you could be getting. This might be as simple as your sales page being hard to find, too many steps in the process, or not having a clear invite in your emails.
In case we haven't met
Hi, I'm Elle Drouin!
I’m a membership strategist helping online business owners build sustainable memberships designed for long-term growth — creating steady, predictable recurring revenue and a membership that’s genuinely enjoyable to run.
I launched my membership in 2016, and it’s been open every day since. We’ve served over 10,000 members, so when I talk about growth, I’m speaking from direct experience scaling my own membership (and working directly with membership owners at different stages).
NEXT STEPS
Get Your Membership Growth Plan
If you’d like a clear roadmap of what to prioritize for steady growth, get your Membership Growth Plan, a personalized plan outlining what to prioritize first, what to do over the next 90 days, what not to focus on, and recommendations specific to your membership.