Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. Here’s something worth considering before you spend another hour trying to find new members. Your current members are your best customers. They’ve already paid you, they know what it’s like inside your membership, and they’re not a cold lead […]
Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. Most of the email sequences we talk about in the context of membership email marketing are evergreen. They run in the background automatically, doing their job without you having to think about them. The campaign sequence is a little […]
Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. I’ve said before that most membership owners are over-nurturing and underselling, and I stand by that. But I want to make sure that doesn’t come across as a “membership nurture sequence is bad,” because that’s not the case! […]
Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. If you only ever build one automated email sequence for your membership, make it this one (a sales sequence). I’ve talked to a lot of business owners who either don’t have a membership sales sequence at all, or […]
