Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. Most email marketing advice was written for selling one-time offers. A course, a service, a product. Someone lands on your list, you nurture them, you pitch, they buy or they don’t. That’s the whole arc. But membership email […]
You’re probably doing email marketing for your membership. Sending a weekly newsletter or occasional promotions, and that’s all well and good. So when your membership isn’t growing the way you want it to, the instinct is to do more of everything else. You think “maybe I should post more on Instagram” or “maybe I just […]
Don’t get caught up in thinking that you absolutely must post every day, launch every quarter, or spend thousands on ads to grow your membership. Having a strategy that gets more of the right people in to your membership consistently is the most important thing when it comes to how to grow a membership site. […]
Just thinking about the words “live launch” can make some of us break out in stress sweats. Even if you’re good at launching, most membership owners reach a point where launching over and over becomes exhausting. You pour all your energy into creating hype, only to feel drained once the cart closes. The prep, launch, […]
