Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. I’ve said before that most membership owners are over-nurturing and underselling, and I stand by that. But I want to make sure that doesn’t come across as a “membership nurture sequence is bad,” because that’s not the case! […]
Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. If you only ever build one automated email sequence for your membership, make it this one (a sales sequence). I’ve talked to a lot of business owners who either don’t have a membership sales sequence at all, or […]
Want to listen to the audio version of this post? Subscribe to my private podcast Always Sending. Most email marketing advice was written for selling one-time offers. A course, a service, a product. Someone lands on your list, you nurture them, you pitch, they buy or they don’t. That’s the whole arc. But membership email […]
You’re probably doing email marketing for your membership. Sending a weekly newsletter or occasional promotions, and that’s all well and good. So when your membership isn’t growing the way you want it to, the instinct is to do more of everything else. You think “maybe I should post more on Instagram” or “maybe I just […]
